What you bring to the conversation

AGS Rome 2026 Welcome Kit · three numbers, the product, one question

Picture the meeting, because it's shorter than you think. A network's head of advertisers, a table in the hall, your product between you. She asks three questions. You answer them without looking at your phone. She picks the product up, turns it over, asks what it costs you landed, and says "send me the page." That's the whole first conversation, and everything after it, terms, refunds, category fit, is follow-up.

This page is those ten minutes, prepared, so you walk in with the numbers instead of reconstructing them from memory in a queue.

The three numbers

Write them. Say them out loud once.

And the fourth they'll ask next: refund and chargeback rate. Have it.

"Margin after cost of goods and fulfilment" means what's left of an order after product cost, pick-pack-ship, processing, and any per-order cost you'd still carry if someone else brought the customer. Not after your own ad spend, because in this arrangement the partner is paying for the promotion. If a commission fits inside that margin with something left for you, you've found a growth conversation where your money doesn't leave first. If it doesn't, you've learned it in ten minutes instead of another quarter of testing.

The product-presentation checklist

What a partner needs to see to decide whether they can sell it.

• ☐ The product, in your hand. Not a slide. If it ships, bring it. If it's consumable, bring samples they can keep. A product on the table is worth twenty minutes of description.
• ☐ The offer page on your phone. The page a partner's traffic would land on. If you don't have a partner page yet, your best-converting one.
• ☐ The three numbers and the refund rate.
• ☐ Category and compliance. What it is, what it claims, where it can and can't be advertised. A network asks this first if you're in supplements, cosmetics, telehealth or anything regulated.
• ☐ Geos you ship to, and landed cost by geo. A partner in another market needs to know you can deliver there and what it costs you.
• ☐ What a partner could earn. From the margin: the commission range you could sustain, or the CPA you could pay. A range. Say it before they ask; it tells them you've done the maths.
• ☐ Creative you can hand over. Product shots, UGC, the ads that worked. Partners run their own creative; they start from yours.
• ☐ Tracking. Can you fire a postback or pixel to a partner's platform? If you've never set one up, say so. The program platforms on the list (Everflow, Trackier, Trackdesk) exist for this, and their people are in the hall.
• ☐ Payment terms you can offer. How often you'd pay and on what basis. Partners ask this second.
• ☐ Stock. Could you fulfil a step up in orders next month without a stockout? Be honest. The week after Rome is the busiest month of the year.

The one question

Every request needs one. Pick it before you send it.

• To a marketplace: "What does a brand in my category need ready before listing, and what do your affiliates look for first?"
• To a network: "What do you need from a brand to take an offer on, and what would you change about mine before you ran it?"
• To a media buyer or agency: "What does the page need to do for your traffic to convert, and what payout makes it worth your test budget?"
• To payments, fulfilment or logistics: "What's the real cost for a brand my size in the market I'm looking at, and what do your customers get wrong going in?"
• To another founder: "How do you structure a partner payout, and what did you learn the hard way?"

What not to bring

The deck about the brand story. A partner isn't buying the story; they're buying whether their traffic converts and what it pays. The story comes up on its own once the numbers work, and it lands better then.

We update this kit from time to time as confirmations, prices and event details change. This page is current as of 12 September 2026.